Designing Enterprise Solutions
Enterprise UX strategy is a comprehensive approach to designing user experiences that are tailored to the needs of large organizations. It involves a deep understanding of the unique challenges that enterprises face, as well as a focus on collaboration and innovation. By prioritizing the needs of both users and business stakeholders, enterprise UX strategy can drive success for organizations across industries.
As Oracle experts our designers are able to focus on options for enterprise solutions using Oracle products. While our UX designers create highly functional and intuitive user experiences, our developers use their deep technical expertise to ensure that these designs are brought to life in a way that is seamless and effective.
Enterprise UX Strategy
Connect Brand Promise with Actual Customer Experience
To gain clear initiative and the ability to measure success you must first understand your brand identity, business value, along with your target users' wants and needs. While it is important to prioritize human-centered design there is never a need to sacrifice a brand or business goal as a result.
Digital Strategy
Cohesive Technology Transforms Businesses
A digital strategy is a plan for maximizing the business benefits of technology-focused initiatives with the foundational use of data. Business models, operational processes, and customer touchpoints are all impacted by the technology you surrounded yourself with.
Company Branding
Great branding connects to customers emotionally.
The process of designing with the user in mind starts with the people you are designing for and ends with new solutions that fit their unique need and wants. Human-centered design is all about building a deep empathy with the people you are designing for.
Web Design
Websites are the Heart of Your Digital Ecosystem
Goals for your website should align with business goals. A website can do so much more than provide the most basic information about your business. Good user interface (UI) will provide a good first impression; good user experience (UX) will keep them there.
Customer Experience Design
The process of shaping every interaction a consumer has with a business. Companies use CX design to have high-quality interactions with people before, during, and after they become consumers.
There can be many interactions in a journey that fall outside of web design. Finding the customer service phone number, going through a phone tree, the information needed to find my account, etc.
The Process
- Clarify research goals and desired outcomes.
- Align objectives with business goals and customer needs.
- Usability testing of current experiences can help determine goals and customer needs.
- Select appropriate research methods (e.g., interviews, surveys, usability testing).
- Recruit diverse participants representative of your target audience.
- Prepare research materials and test environment.
- Execute research sessions with empathy and professionalism.
- Gather qualitative and quantitative data through interviews, observations, and surveys.
- Review existing analytics for patterns in behavior.
- Analyze research findings to uncover key insights.
- Identify patterns, trends, and pain points.
- Synthesize data into actionable recommendations.
- Ideate and brainstorm potential design solutions.
- Iterate on concepts based on user feedback
- Develop prototypes to visualize and validate solutions.
- Conduct usability testing to gather user feedback.
- Incorporate user feedback into design iterations.
- Fine-tune the user experience based on insights.
- Implement refined solutions and track performance.
5 Key Stages of UX
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